hitting the red carpet

This week saw Ibis Newcastle sponsor the hit blockbuster of the 2008 - NEWCASTLE.

I was approached by Icon a month or so ago and in return for a couple of free rooms, we could sponsor the movie. With 10 red carpet passes, VIP tickets, adverts at the start of the film and lots of promo stuff in the cinema.

Reality was not as glamorous - the movie was better than I expected though and we did get a bit of PR.